action over mindet

Mindset Doesn't Replace ACTION

June 29, 20233 min read

Your ‘money mindset’ is not the reason you aren’t getting hired consistently (or at all).

You’re worried about money all day because you don’t have enough, and we live in a world that requires it.

I totally get it. And, frankly, we all need even more today than we did a year ago. That creates more pressure on you.

If you don’t have enough money coming in, that threatens your very survival, and the survival of your family.

Changing your belief that money is the root of all evil, or that you have to work hard for money, is not going to magically make your bank account flush.

ACTION IS!

Even if you’re manifesting money, manifestation requires action! It’s a universal law. Your mindset helps… but it’s not the most important part of being a business owner..

So what ACTION should you take to turn this tide?

There are three key areas every business owner needs to examine, impartially, to find your leak, plug it, and jump start the flow of cash:

visibility and reach

1. Visibility/Reach – Your potential clients need to be able to see/find you. Can they?

Building an audience of potential customers is only the first step. If they never see your content (aka advertising) after you've brought them into your world - they won't buy from you. It's that simple.

The easiest way to increase your organic reach, whether on social media, email marketing or any other method, is to improve the quality of your interactions. Respond to comments. Ask thought provoking questions. Change up the CTA so it's not always same old, same old.

And remember: Engagement is a two-way street!

clear messaging

2. Messaging – They need to clearly understand how you help them solve the specific problem they have. Do they?

As a retired Hearing Specialist I can assure you that being LOUD and being CLEAR are two very different things!

In the case of messaging, you want to have high quality (aka clear), not just a lot content (aka loud).

Target your message to your future customers needs.

Focus on why would THEY want to read this... NOT on why you want to write it!

sales systems

3. Selling Systems & Processes – They need to have a clear and easy path to hiring you/buying from you. Is it?

One of the biggest mistakes I see being made is expecting customers to spend precious time and energy to figure out how to buy from you.

I remember standing in the middle of a department store one time, waving my money in the air and saying: "Is anyone on cash here? Anyone wanna sell me this shirt?"

I ended up leaving the store and went elsewhere to buy a shirt.

Your potential customers won't jump through hoops to give your their money. They'll walk away and go to the next person/place, where it's much easier.

Three simple questions to create a steady flow customers:

  1. Can they see you/find you?

  2. Do you make it clearly understandable what problem you will help them solve?

  3. Did you make it easy to buy from you?

Yes or No.
If you said “sort of”, it’s a No.

If you said “but” anywhere, it’s a No.
Fix your Nos.


When you
don’t have these 3 areas of your business in line, finding customers is far more difficult than it needs to be.

And, if you are uncertain whether your answer is yes, or no… you need outside help to see the truth. You have blind spots and biases.

Whether that help is from a coach, or a strategist, or an agency, or someone else… you need impartial help.

Continuing to pour your heart, soul, time and energy, and effort into this, without fixing the root problems in your marketing and sales, is only going to drain you dry.

I can only think of a couple of situations where dry is good. And your bank account ain’t one of them. 😏

Danielle is a seasoned business leader whose passion for selling as an anxiety-ridden introvert, led her to create a unique selling process steeped in emotional intelligence and client-centric focus.

Danielle WIlson

Danielle is a seasoned business leader whose passion for selling as an anxiety-ridden introvert, led her to create a unique selling process steeped in emotional intelligence and client-centric focus.

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