“Because we all have emotions. We can relate to each other on an emotional level, even if not an experiential level.” - Danielle Wilson

Buying is an emotional decision.

What I teach and mentor is empathy-based selling, or emotion-based.

And that emotion-based approach pours itself into the messaging cup, and into the strategy cup, and even in the simplified process cup and the client delivery cup, to ultimately feed the lake of sovereignty, to create a truly client-centred experience that respects your boundaries and non-negotiables.

Buying is an emotional experience.

And selling feels so much more natural and easy when you find an emotional connection to make the experience feel safe. For you and your buyer.

Because we all have emotions. We can relate to each other on an emotional level, even if not an experiential level.

Yes. We all have our own unique stories and experiences. No one has had YOUR unique experience (or theirs).

But what is common among all of us is our spectrum of emotions and the energy pattern they are.

Really, emotions are just electrical signals that spark a physical responses and brain pattern.

I call that your emotion print.

Emotion prints are not specific to the individual. Instead, they are patterns in your energy field that expand outside your physical being, and interact with other people's energetic field, feeding you both subconscious information.

That's why you might starting crying or feeling choked up when someone else does, or when they share a story and use emotion words...

"I was so relieved..."

Your subconscious recognised the emotion print pattern.

And you don't need to be an empath to access it. Empaths just have more experience consciously feeling it (though not necessarily understanding it).

So what this means is that while you didn't have the other person's specific experience, it is highly likely you had your own life experience with the same emotion print. You can relate to that emotional side of the experience.

Actors... good ones... do this well. If you've ever cried in a movie, you tapped into this amazing natural skill you have inside you.

You can tap into this skill and access it to guide your interactions with people too. In business, tapping into it makes creating content easier and selling more enjoyable, top, among other, applications that are also possible for it.

The challenge many face is that emotions and empathy have been undervalued, or ignored, in business until very recently. It's also not a subject that was taught in school or at home with mom and dad. My generation certainly wasn't raised in an emotion-respectful environment.

Instead, most of us were taught to bottle them up, ignore them... especially the "negative" ones.

So we don't commonly talk about them. And that means many of us don't have more than 7 - 10 emotion words we access, or use regularly, so we don't connect with them.

And that lack of ability to connect with the shared emotional experience through language is what makes it foreign to relate with others emotionally in conversation and messaging...

Yet those are the very thing we all have in common. They are what connects us.

Connection is rooted in know, like and trust.

Interesting how selling is also rooted in those. It implies that selling is naturally emotional too.

So when you are experiencing a message disconnection or a dry lead pipe, having a more emotional approach turns on the connection tap.

Because connection creates opportunity.

Opportunities to sell.

Opportunities to serve.

That's the philosophy behind the work I do with my clients

Relationship builders find it particularly natural once I share the guided process and tools I use to bring your awareness to where to focus, and how to apply it.

For others, who are more process-oriented, they especially loved that, even though we are exploring the emotional aspects, my process is very logical and repeatable, while giving them a new appreciation for how being client-centred actually helped them develop efficiencies in their business.

Imagine if you could relate to your client's ongoing emotional buying factors and speak to the emotional impacts and implications of their experience with the problem.

Imagine how seen, heard and understood the would feel.

Like they belong here. With you.

What impact would that have on your client attraction and selling process?

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