“You don’t need sales calls when your messaging is right.

People will be ready to buy and flock to your DMs."

Sounds great, right? But here’s the rub…

What those messaging coaches who say you can stop doing sales calls are really teaching only works if you’ve already mastered your sales conversations. If you haven’t, then trying to rely only on messaging is like throwing darts blindfolded and hoping something lands.

“Yeah, but market research…”

Absolutely! Market research is important, and I’ve always recommended doing it. But here’s the thing: most entrepreneurs aren’t trained researchers, nor do they have the expertise in-house to do it at the depth required to make it their sole source of messaging.

• Surveys? You need to know the right questions to ask and what options to offer. Even then, people often answer with what they think they’d do, not what they actually do.

• Social listening? Helpful, but still based on surface-level statements.

• Interviews? Great! But they’re still not the same as a live sales conversation, where emotions, hesitations, and decision-making actually unfold in real time.

Sales calls aren’t just another form of research; they’re the fastest, most effective way to understand real buying behaviour in the moment.

Why? Because great messaging isn’t built in a vacuum, it’s built in your real conversations.

Until you’ve actually sat across from a prospect, asked questions, and heard their hesitations in real-time, your messaging is just a guess. Your best sales messaging comes from talking to real buyers, uncovering what truly matters to them, and learning what actually moves them to a yes.

Who DOES it Work For?

If you’ve been in the sales trenches, had lots of conversations, and can predict what your clients will say before they even say it? Then yes, strong messaging alone can absolutely bring in sales without calls.

Who It DOESN’T Work For (Yet)

If you fumble through sales calls, feel unsure of how to lead the conversation, or struggle to dig deep into what really drives your buyer… then skipping sales calls too soon is actually hurting you. You’re missing out on the single best source of insight for improving your messaging: your actual prospects.

Your Messaging Gets Stronger When You’ve Mastered Sales Conversations First

Before you ditch your sales calls completely, use them to refine your messaging.

✅ Pay attention to the exact words people use to describe their struggles.

✅ Listen for the real reasons they hesitate (hint: it’s often not price).

✅ Notice which explanations land, and which ones fall flat.

✅ Watch how different personality types respond to the same offer.

When you’ve done that? Then your messaging isn’t based on a guess, it’s built on real human insights. And that’s when it starts working like magic.

The BIG Reality Check: Sales Calls Are Also Sales Opportunities

Let’s not forget: market research alone isn’t making you money. The potential for sales while conducting market research? Low to nil. The potential for sales while on an actual sales call? 50/50. Which one sounds like the better use of your time?

So let’s be real, messaging alone isn’t the shortcut it’s made out to be. It’s an advanced step, not a replacement for learning sales. If you haven’t spent time in the trenches, talked to real prospects, and learned how to navigate a conversation, you’re missing the insights that make great messaging possible.

And if you still think sales calls are outdated, let me ask you this:

👉 If messaging alone were enough, why do billion-dollar brands still have sales teams?

Because real-time conversations close deals.

About 50% more sales are closed through direct conversations than through messaging alone. Even tech giants with the slickest marketing don’t leave conversions up to chance; they invest in both strong messaging AND live sales interactions.

🧲Messaging will help you attract the right people.

💰Sales skills will help you turn them into clients.

Which one are you prioritizing?

Make it a great day!

Danielle 🤘🏼

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